Anyone else find themselves working on autopilot? 🤖

It’s so easy to do isn’t it?

I can happily spend a day going through my To Do list, ticking the boxes, head down. Busy, busy, busy. I completely forget to look over the parapet and challenge myself to try anything new.

What snaps me out of autopilot mode? An inner voice whispering, ‘hang on a minute, you can do better than this.’ It’s a wake-up call that snaps me out of my fug, and away from (heaven forfend) ‘meh’ content. 😕

When it comes to communication, complacency is not an option. Messages need to cut through the noise, land with impact and make people sit up and take notice.

Let’s not kid ourselves, in today’s ridiculously crowded communications world that’s TOUGH. 😳

So the next time you feel yourself tootling along on autopilot. Stop. Listen out for that inner voice. Put yourself under pressure to take a fresh approach.

Switch to manual. 🌱

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