Why can’t I see anyone who looks like me?

I keep shouting at models on the telly. “She doesn’t need to advertise anti-wrinkle cream – she’s TWENTY. She doesn’t HAVE wrinkles.”

N.B. Dying a twenty-something’s hair grey and then putting her in an anti-wrinkle cream ad doesn’t fool anyone.

Being older is a gift.

For starters, I’m still here on Planet Earth. That’s a big deal. I’ve lived here for quite a while now. I’ve learned lessons, made mistakes. I’ve suffered. I’m strong.

I recently refreshed a communications asset we’d been using for a while, ditching all the brand-aligned anonymous teens smiling into their phone screens, and replacing them with our own people. Real people. People that look like us – because they ARE us.

Don’t be fooled by my crow’s feet. They’re a badge of honour.

Age is to be celebrated, not hidden.

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